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Oriflame Selects Rexam Pump

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By: Jamie Matusow

Editor-in-Chief

Sweden-based Oriflame has selected Rexam’s XM99 fragrance pump, for its new, three-SKU fragrance line called The Babes. The XM99 is delivered fully assembled. Secure attachment of the pump to the bottle is assured for the life of the fragrance product thanks to Rexam’s Snap-On system. This outside neck attachment is tamper-proof, airtight and, because of its single material assembly, facilitates recycling. For The Babes, each fragrance is packaged within an all-white, Japanese-style doll, and is sold with enclosed decals that allow consumers to customize their fragrance package. The XM99 is a colorful collection of perfume pumps that allows new product range alternatives, since the pump can be ordered in the same color as the collar and actuator, or in two colors.
 
More info: www.rexam.com

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